Brand Guidelines
Public brand book for partners, press, and developers.
Logo Usage
Use the primary logo on dark backgrounds. Maintain clear space equal to the inner circle diameter. Do not stretch, rotate, or alter colors.
Color Palette
Midnight
#F7F9FA
Main background
Electric Teal
#0B6E79
CTAs, highlights
Soft Violet
#6D28D9
HushAI accents
Emerald Shield
#0E9F6E
HushSafe, trust
Warm Coral
#E11D48
HushDate accents
Voice & Tone
Professional + intriguing + empowering + calm. Use words like “quietly”, “layered”, “protected”, “authentic”, “unfolded”. Short sentences. Poetic but precise.
Do
“Layers of trust, quietly protecting what matters.”
Don't
“REVOLUTIONARY AI THAT WILL CHANGE EVERYTHING!!!”