Brand Guidelines
Public brand book for partners, press, and developers.
Logo Usage
Use the primary logo on dark backgrounds. Maintain clear space equal to the inner circle diameter. Do not stretch, rotate, or alter colors.
Color Palette
Midnight
#0A0E1A
Main background
Electric Teal
#00F5FF
CTAs, highlights
Soft Violet
#7C3AED
HushAI accents
Emerald Shield
#10B981
HushSafe, trust
Warm Coral
#F43F5E
HushDate accents
Voice & Tone
Professional + intriguing + empowering + calm. Use words like “quietly”, “layered”, “protected”, “authentic”, “unfolded”. Short sentences. Poetic but precise.
Do
“Layers of trust, quietly protecting what matters.”
Don't
“REVOLUTIONARY AI THAT WILL CHANGE EVERYTHING!!!”